National Business Aviation Association
NBAA Websites, 1996-2006
- Transformed 1995 brochure website into a destination with 50K+ pages/documents, ~12 email discussion lists, and 11 affiliated sites
- For 5 years produced onsite reporting including articles, photos, and videos at the NBAA Annual Meeting & Convention, an event with 30K attendees, 1K exhibitors, and 75 seminars
- In 2003 AvKids.com was awarded the USA Today “Best Bet Education Site”
- In 2001, received Aviation Week’s B&CA “Vision Award” for 24/7 nbaa.org updates in the Post 9/11 War Room
- From 1993-95, I managed the NBAA Digest, a 16-page monthly newsletter
From 1996-2006, I worked as the website designer for the National Business Aviation Association (NBAA) as part of a 3-person team of comprising myself, a webmaster, and a web developer. Near the end of my time there, we added a coder, a designer, and a content author.
For about 3 years prior to my position on the web team, I was the managing editor of the NBAA Digest newsletter, and also designed brochures, booklets, and flyers for the association.
I started working at NBAA just out of college and during my tenure had the opportunity to grow up alongside the Internet as it changed from table-based layouts to CSS, as it embraced and then evolved from Flash to better tools, and as it grew from hand-crafted HTML to complex CMS-driven database ecosystems.
As a result, I spent 10 years organizing vast amounts of information in a heavily user-centric focused community—experience that has been foundational to the content strategy work I carry out every day in my current position as a content strategist.
“Lisa’s work for the National Business Aviation Association was always first class, on time and consistent with the needs of her supervisors and the objectives of NBAA. She is a competent, skilled and cooperative worker who has my unqualified endorsement.”
—John W. Olcott, President, National Business Aviation Association
“Lisa is talented and tenacious — great qualities when you want to make progress rapidly. She also has a keen eye and is tremendously fun to work alongside. A great asset.”
—David Almy, SVP Marketing & Communications, National Business Aviation Association