Repurpose Your Content with Purpose
What are the benefits of repurposing content?
- Boost audience reach and engagement
- Turn low-performing content into high-performing in a new format
- Serve the marketing funnel
From the Brafton article “Do you have a content repurposing workflow? Well you better” by Dominic Tortorice:
There’s nearly endless ways to repurpose content, ranging from simply rerunning past well-performing blog posts to Frankensteining a masterpiece out of some content assets that didn’t go over as well but still have use.