Update: The Writers At Play blog no longer exists, but you can still read Now We’re Superheroes, Ladies.

I’m blogging today over at my group blog Writers At Play about the Female Gaze and how advertisers are finally catching onto the kinds of economical clout women have had for a long time. Something the Romance industry is aware of already. Oh, and there’s beefcake too. I figured I should mention that since the whole point of my post is that sex sells — to both genders.